Becoming a successful franchisee with GFA isn't as daunting as it might seem. Naturally, there will be challenges but the basic requirements you need to overcome them and make your franchise work are assets you probably already possess.

Essentially, we at GFA look for highly motivated organizations or entrepreneurs with a sincere commitment to building a retail brand in their territory.

More specifically, we believe that to succeed in the franchise business one needs to have the 3 Cs - Capital, Commitment, and Competence. And the same applies to you as an aspiring franchisee.

Capital is a key ingredient to roll out enough stores to create a brand presence in the market. Also, with more stores comes more economies of scale and a wider customer reach. All this helps build the brand while the location risks are diversified over a larger portfolio. Without the proper capital momentum may be lost, and the entire business may be put at risk.

The Commitment to succeed is another vital ingredient. Food and beverage service is a business that requires managerial attention, a mid-term to long-term horizon, and a daily focus on details to make sure customers are satisfied consistently

It is difficult to execute even the best systems without having a capable team. That is why GFA guarantees its systems and its traning curriculum to develop managers for the franchisee. Following the systems is the most reliable formula for ensuring a high level of customer satisfaction and repeat business.

It needs to be remembered that each franchisee is responsible for building their own team as well as an infrastructure for implementation of their business on the ground. However, equally, you will receive continuous support from GFA.

If you are still wondering whether you qualify, you might like to know that GFA does not require a franchisee to have any direct previous experience in the food & beverage industry. Above all, we look for evidence that each partner has the 3 Cs it takes to succeed. If so, you are already on your way.