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To become a leading multi-brand builder, operator, and franchisor of specialty retail brands worldwide.

Constantly innovate to operate and franchise specialty retail brands that are relevant to local consumers. Add value through a high-quality offering that stands out in the marketplace. Create brands that are holistic in their approach to providing a superior customer experience.

GFA currently has 9 Quick Service Restaurant brands in its portfolio, namely:

At the heart of the GFA operation lie ten golden guiding principles:
- Unity - among the brands, management, corporate culture and social responsibility, enabling the company to exploit synergies, leverage resources and consolidate strengths.
- Harmony - with our customers, employees, suppliers, communities and the environment.
- Innovation – constantly, so as to remain relevant to our customers by anticipating, observing, collecting data, gaining insights and experimenting.
- Quality - without compromise, ever.
- Focus - on our customers, people, products and services.
- Fairness - to all stakeholders.
- Honesty - in all our dealings.
- Dedication - to our mission, objectives and ourselves.
- Accountability - taking responsibility for our actions and ensuring that the organization as a whole learns from experience.
- Partnerships – as the basis of the way we work with all people while aligning the incentives accordingly.
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