To become a leading multi-brand builder, operator, and franchisor of specialty retail brands worldwide.

Constantly innovate to operate and franchise specialty retail brands that are relevant to local consumers. Add value through a high-quality offering that stands out in the marketplace. Create brands that are holistic in their approach to providing a superior customer experience.

GFA currently has 9 Quick Service Restaurant brands in its portfolio, namely:

• Coffee World - Taste the difference.
• Conizza - Pizza in cone.
• New York 5th Av. Deli - The original city Deli - Eat healthy and fresh.
• Pizza Corner - Better Pizza through quality and innovation.
• The Cream & Fudge Factory - Indulge yourself in the creamiest ice-cream on earth.
• The Donut Baker - Gourmet donuts made fresh daily.

At the heart of the GFA operation lie ten golden guiding principles:

1. Unity - among the brands, management, corporate culture and social responsibility, enabling the company to exploit synergies, leverage resources and consolidate strengths.
2. Harmony - with our customers, employees, suppliers, communities and the environment.
3. Innovation – constantly, so as to remain relevant to our customers by anticipating, observing, collecting data, gaining insights and experimenting.
4. Quality - without compromise, ever.
5. Focus - on our customers, people, products and services.
6. Fairness - to all stakeholders.
7. Honesty - in all our dealings.
8. Dedication - to our mission, objectives and ourselves.
9. Accountability - taking responsibility for our actions and ensuring that the organization as a whole learns from experience.
10. Partnerships – as the basis of the way we work with all people while aligning the incentives accordingly.