Our Vision To become a leading multi-brand builder, operator, and franchisor of specialty retail brands worldwide.
Our Mission Constantly innovate to operate and franchise specialty retail brands that are relevant to local consumers. Add value through a high-quality offering that stands out in the marketplace. Create brands that are holistic in their approach to providing a superior customer experience.
GFA is a member of the Synergia One which is a diversified group of ventures founded by serial entrepreneur Fred Mouawad. Synergia One exploits synergies amongst its management systems and team members to create value for its diverse range of business units, comprising such industries as franchising and brand development, food services, research and food product development, coffee roasting and wholesale production, IT, Web and software development, investment consulting, interior design and construction, jewelry design and manufacturing, publishing, and media. The Group of Companies is fully dedicated to quality, and as a result has built an Integrated Quality Management System that leverages technology and includes ISO 9001-2008 standards and Lean Six Sigma.
The GFA Brands GFA currently has 9 Quick Service Restaurant brands in its portfolio, namely:
- Coffee World Taste the difference
- New York 5th Av. Deli The original city Deli
- Pizza Corner Better Pizza through quality and innovation
- Cream & Fudge Indulge yourself with the creamiest ice cream on earth
- The Donut Baker Gourmet donuts...made fresh daily
- Stone Fire Pizza Kitchen Gourmet Pizzas Hearth-baked the Traditional Way
Our 10 Guiding Principles At the heart of the GFA operation lie ten golden guiding principles:
- Unity among the brands, management, corporate culture and social responsibility, enabling the company to exploit synergies, leverage resources and consolidate strengths.
- Harmony with our customers, employees, suppliers, communities and the environment.
- Innovation constantly, so as to remain relevant to our customers by anticipating, observing, collecting data, gaining insights and experimenting.
- Quality without compromise, ever.
- Focus on our customers, people, products and services.
- Fairness to all stakeholders.
- Honesty in all our dealings.
- Dedication to our mission, objectives and ourselves.
- Accountability taking responsibility for our actions and ensuring that the organization as a whole learns from experience.
- Partnerships as the basis of the way we work with all people while aligning the incentives accordingly.